The Social Animal: Social Negotiation

(This post was supposed to go up last night. Oops.)

Over the last few posts we’ve talked about memes and culture and some of the interesting properties therein. This is the last post on that particular string; hopefully it is the one that ties them all together.

Human beings are intensely social creatures. We are constantly communicating with each other, sharing ideas and generating new ones. Most of us would find it intensely uncomfortable to spend even a single day with no outside contact. This heavy socialization is part of what makes memetics so interesting and so powerful; it is an integral part of how our human lives are structured.

The other side of that coin is the subtle realization of just how much of our lives is the result of that socialization. How many of our deeply-held ideas are socially constructed: are, in fact, memes. Let’s start with a big one: language. People already talk, in an unscientific sense, about language “evolving” as new words are coined and unused words die off. Scholars of language probably already know where this is going, but here it is anyways: any language is nothing more than a meme, or a collection of memes. These memes do evolve (for certain meanings of that word) through exactly the mechanisms we’ve already discussed in previous posts.

And because  this evolution is guided by human consciousness at least part of the time (for example, we can explicitly invent new words for new concepts), that makes this evolution also an exercise in negotiation. People try out new ideas, adopt parts they like and discard parts they don’t. They often then use these parts to synthesize a new idea, and broadcast that back into their social group. This is evolution, but the broader pattern resembles negotiation. The entire process could equally be described in terms of offers, counter-offers, compromises, etc.

I find this duality fascinating. Our ideas, our language, our culture have not just evolved the way they are;  they are the result of hundreds (or thousands) of years of social negotiation.

If you want to change the world, you may have to compromise with it along the way.

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5 thoughts on “The Social Animal: Social Negotiation

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